This is a flyer I recently completed promoting Knoxville Ice Bears Group Nights. The space left in the top right corner of the image is for seperate company names and branding or places they would send this flyer to. I played with the idea of making the flyer look like a ticket to a game, using the low opacity image as that light image that usually appears behind the event on sports tickets. I also played with letting the hockey player guide your eye over to the rates bar at the right.
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