A few more signs of mine have been hanging up at Smokies Park over the past couple homestands. The team recently introduced three combos to the concessions menu, and there needed to be a way to advertise them to our fans.
When I began designing these dangler signs, I recalled the look of circus attraction signs and trying to make these combos become the "attractions" of the concessions stands. Because of that thought process, I turned to the most basic of all color triads: red, yellow, and blue. Since red and blue are already a part of the team's color scheme, I knew I wanted to include them and then use the golden yellow area to let the info about the combos stand out. This basic color scheme is also a pretty good staple of many the fast food chain and really does a nice job of drawing attention to itself. I kept the background behind the food white because I really wanted the viewer's taste buds to beat their eyes to the piece and draw them to their potential orders.
Overall I really enjoyed working on these pieces and they became a nice set. The next time your at one of the Smokies main concessions stands, be sure to look up to see these delicious options!
Showing posts with label Entertainment. Show all posts
Showing posts with label Entertainment. Show all posts
Tuesday, July 9, 2013
Tuesday, February 26, 2013
Tennessee Smokies Promotions Graphics
The Tennessee Smokies just released their promotions schedule for the 2013 season and along with it came a couple graphics I created for the release. Part One of the release centered around the team's year-long promotions (Dollar Dog Nights, Fireworks Fridays, etc.). Since the fireworks are a huge draw I wanted to use them as a backdrop in this graphic. I also thought the sunburst idea would be a cool idea to incorporate as it echoes circus tents, state fairs, etc.--all places people go to get away for a little while and have a little fun. I kept the font on "Promotions" loose as well to go with that theme.
On Part Two of the release I stuck with the sunburst design and an old-timey font to keep with the having fun/"Kids Can Play" (the team's season slogan) theme. With the Gold Glove bobblehead giveaways being the main attractions this year, I used their images as little teases at the top. With them just peeking over the top of the title, it references that there will be a giveaway but at the same time doesn't let you know exactly who will be featured. Thus, you have to click through to the article to find out (the whole point in the first place!).
It was great fun creating these images and hopefully we will have packed stands for all of our promotions this season!
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