New Smokies Park Stadium Signage

There's a new look going up around Smokies Park...my signage! The team has been updating the stadium signage this season to reflect new names for certain areas of the park as well as to give the stadium a general facelift. Being the graphic design assistant for the team, I have played a major part in this. You can see several examples of my work below.

I tried to keep some unifying element between all the signage to make sure each sign ties into the next and that they all feel like they belong together. The curly border lines were carried over from the main entrance signs and adapted for use along the baselines. I then stuck with the team's color scheme to once again keep some signage unity.

This has been one of the most full throttle projects I've ever had the chance to work on and there is definitely a part of me that feels lucky to have had the chance to create these signs. With any luck, these signs will be up for years and years and become part of the memories of so many Smokies fans. It is that chance of creating lasting memories that drives every project I do and continues to push me to make each project better than the last.

BASELINE DIRECTIONAL SIGNS:

CONCESSIONS DIRECTIONAL SIGNS:

BACK-LIT CONCOURSE SIGNAGE:

Tennessee Smokies Gold Glove Series Bobblehead Box Design #1

The Smokies just wrapped up a series with the Huntsville Stars this evening, capping off the festivities with a patriotic postgame fireworks show. However, on Saturday evening, the team had its first of three bobblehead giveaways this season.

Three former Smokies won Gold Gloves in MLB last year: Carlos Gonzalez of the Colorado Rockies, Yadier Molina of the St. Louis Cardinals, and Darwin Barney of the Chicago Cubs. Because of that, the Smokies are releasing a Gold Glove Bobblehead Series this season, and it was up to me to design the boxes for them. Each of the players will come in three differently sized boxes based on the bobblehead heights, so I had to create a design that could easily transfer between all three.

As you can see above, I went with a double swoosh design where the white area on the front and back of the box is reversed. On the front, this allowed for a perfect spot to put the name of the player at the top and then the title of the bobblehead series along the side. On the back, the white area worked well to include a biography of the player as well as highlight the sponsors at the bottom.

I used the two side panels to highlight the "collect-ability" of the series, using one side to highlight which one of the set this bobblehead was as well as when the other two will be given away.

This was my first major dip into designing for a 3D object, and I am very pleased with the results. I can't wait to see the other two boxes and the complete set all together at the end of the year. Be sure to come on out to Smokies Park on Saturday, July 20th, to get the second bobblehead in this series as well as a little piece of my portfolio!