Southern Miss Social Media Graphics

It's a busy time down in Hattiesburg, and one of the ways they have been getting the message out about all that is happening in athletics is through some of the above social media graphics. I've been creating these graphics for the past few weeks to help promote a variety of athletic events on their Facebook and Twitter pages.

I love that these graphics give a little life to the regular social media post. The addition of the players make them human and connect the fans to the student-athletes. The graphics also allow me to get creative with the display of the game day information, adjusting the line height so that it just runs together. I feel that helps draw the eye to that information and the coloration then helps create a hierarchy. If you check the Southern Miss social media pages frequently, you'll be sure to catch a few more pieces of my work on there.

Southern Miss Women's Basketball 2013-14 Schedule Poster

Above is a poster I recently finished for the Southern Miss women's basketball team. As you can see, I really shifted my recent schedule poster trends. I moved the title all the way to the bottom and put the schedule to the top. It's something I've never really seen a lot of but I thought really fit with the horizontal team photo. The team really wanted a 3D effect on "Rise to the Top" so by splitting the schedule like I did I left myself a perfect spot to insert that into the background and let it move forward into the foreground.

To go along with the brighter pieces that Southern Miss is trying to come up with, I once again kept a light background but added a little extra pop to the jerseys as well. I really think the jerseys jump off the page and put the focus on the players. As I've seen recently, the schedule is really almost secondary on a schedule poster, and these pieces are really a place to show off the team.

This piece was a new challenge, working with an interesting layout and 3D type, but I think it was a major success. I hope to be getting a printed sample in the near future and will hopefully have photos of it to show down the road.

Southern Miss 2013-14 Men's Basketball Poster

A big shift in the style of my Southern Miss work came with this poster. As you probably notice, this poster is much lighter than my previous work, as the athletic department now shifts to using lighter backgrounds on most all of their work. One of the difficult things about the light background was making the yellow still a usable/noticeable color in the image. Do try and help achieve that, I mixed in some textures and drop shadows, as well some thin black strokes in places to make it pop. Once again, I was playing with the the picture vs. pictures foreground to background, and I again turned to a faded background to help make Coach Tyndall pop off the front of the poster. I was pretty pleased with the outcome, and you can definitely expect many more Southern Miss pieces to have a similar color scheme down the road.

Southern Miss 2013-14 Cheer Poster

It has been a quite busy time for me the past few weeks wrapping up several projects across the board. Above is a poster I recently completed for the Southern Miss cheer squad. It was a challenge making the two pictures not clash with each other, but I believe in the end the faded on the background photo and extra pop of the colors on the front made everything work together. The biggest challenge actually came at the bottom of the poster making sure all 13 sponsor logos made it onto the poster along side the Southern Miss social media info, making sure all of this didn't take away from the poster itself. In the end, I think I found the right balance and the overall look was a success.

Southern Miss Can-Am Commander Contest Advertisements

It has been a little while since I have posted to the ol' blog, so I have a little catching up to do. Above are a couple graphics I wrapped up last week for the Southern Miss Eagle Club. They are raffling off a Can-Am Commander X and needed both an email graphic (top image) and a standard 8.5x11 print ad to promote the contest. Because of the two different sizes, I ended up having to make the ad work as both a landscape and portrait layout. I kept the layout of the information similar so that it could transition easily from one to the other. In the end, I was happy with the outcome of both ads, especially getting to work a little outside of the usual USM color scheme and incorporating some earthly textures into the background.

Southern Miss 2013 Soccer Poster

In the rush of college football getting underway, you might have missed that college soccer is in full swing as well. With that in mind, I am posting my design for Southern Miss' 2013 poster.

I'm trying to develop a consistent feel across the posters I am working on for them this year. The yellow bars and marble look of "SOCCER" echo my same treatments on the volleyball poster I created for the Golden Eagles as well. I did mix up the design of the bars on the bottom as well as a couple other treatments on this poster so that, while relating to the volleyball poster and other subsequent posters, it still has its own personality. Be on the lookout for more posters down the road.

A Couple Southern Miss Projects

I wanted to take a moment to post a couple projects I've worked on for Southern Miss Athletics over the past few weeks. The one above is for the digital information kiosk at the Hattiesburg Train depot. It's always fun to work on digital signage because of it's ease of final output as opposed to large format printed signage. I liked this one especially because I was able to work in my secondary tagline of "16 Sports. 1 Mission" that came from the overall #RiseToTheTop campaign of the athletic program this year.

The Rise campaign transferred well to this print ad for Southern Miss men's basketball season tickets. The men's team looks to be the flagship team of the program this season, having fallen just one win short of a trip to New York City for the NIT semifinals. Expectations are high and I wanted to reiterate that by tweaking the main tagline to become "Continuing the Rise" as this team is on the upswing.