Smokies Program Ad and Youtube Channel Art

Above is a little versatility in advertising. I recently wrapped up an ad for the Tennessee Smokies that will appear in the Tennessee Valley Fair program this year. I loved the idea of using a city scape of Knoxville to the mountains as the bar to hold the info at the bottom of the page and I think it turned out really well...

...and then we needed new channel art for our YouTube page. I thought this design also worked well there as it transferred very well to the horizontal format and still kept the simple tagline.

Tennessee Smokies Knoxville Opera Ad

Above is a fun little project I got to work on for the Smokies. The team got an ad in the Knoxville Opera's program and I had the challenge of coming up with an awesome generic ad to promote our team. I saw this really cool style of the heavy outlined graphic like you see above while surfing the internet and thought this would be a good project to try it out on. The paper texture outline works in harmony with the deep rich background to make the piece a cohesive unit.

Tennessee Smokies: The Process Logo

The Smokies Radio Network has started a web series this season titled "The Process." It chronicles the story of the Tennessee Smokies and how all the parts of the team come together to both win games and develop players at the same time. You can check out the first episode preview and full length episode here.

The radio network wanted a logo to brand the series and yours truly was on hand to create it. I went with the elongated diamond shaped because I like it as a nice border for the logo as well as a hint to a baseball diamond. to really wrap it together though I wanted to include a hint to our geographic location in the Smokies. Thus, the blue mountains in the background came about to wrap the logo together. I thought the piece turned out rather nice, so be sure to check out the series all season long to see the team's story and my logo making several appearances.

Smokies Website Score Bug

Starting off a series with a win is never bad, and I especially like it as a way of highlighting the new score bug I created for our website recaps. As you can see above, for each game recap we now include a score bug over one of the pictures from the game as a cover for the article on the website. This project was a lot of fun to work on. There was a lot of motivation to make it look awesome since it will be popping up on the website almost daily with each game recap. I hope you check the team site often to see how the Smokies are doing!

Smokies Social Media Porch Special Graphic

The Smokies are currently running a special on their Facebook and Twitter pages showcasing a new promotion for the Social Media Porch. Fans can get tickets on the Magnolia Porch for Memorial Day for only $15. It's an awesome promotion for those that follow the team on both of these social media outlets.

In creating this graphic, I liked the idea of the title echoing the perspective in the view from the seats in the background. A little happy accident in Photoshop created the cool black-on-red, developing photo look. I thought it worked perfectly with our color scheme so I ran with it. Hopefully we have a great turnout to kick off the unofficial start of summer!