Smokies Program Ad and Youtube Channel Art

Above is a little versatility in advertising. I recently wrapped up an ad for the Tennessee Smokies that will appear in the Tennessee Valley Fair program this year. I loved the idea of using a city scape of Knoxville to the mountains as the bar to hold the info at the bottom of the page and I think it turned out really well...

...and then we needed new channel art for our YouTube page. I thought this design also worked well there as it transferred very well to the horizontal format and still kept the simple tagline.

Tennessee Smokies Knoxville Opera Ad

Above is a fun little project I got to work on for the Smokies. The team got an ad in the Knoxville Opera's program and I had the challenge of coming up with an awesome generic ad to promote our team. I saw this really cool style of the heavy outlined graphic like you see above while surfing the internet and thought this would be a good project to try it out on. The paper texture outline works in harmony with the deep rich background to make the piece a cohesive unit.

Inside the Tennessee Smokies Game Program

If you purchase a Tennessee Smokies Program at the ballpark this season you will see some of my handiwork while flipping through the pages. I created a few of the ads in this year's program and have included images of them below. My particular favorites are the Wood Bat Showcase and new Concessions Map. I really love the contrast in the bright green field and the deep blues on the concessions map, as I think they play off each other very well to make it an easy piece to look at.