Here is my latest project for the U of M. The task was to create a logo designed specifically for local recruits who decide to stay in Memphis and play for the Tigers. Coach Porter had coined the group as the "Boys on the Bluff" and so I brainstormed off of that. Of course, as I continued to sketch on the idea of "the bluff" the Hernando DeSoto bridge kept popping into my head. Therefore, it is featured in the center of the stylized football shape. By adding the tiger stripes to the bottom of the logo I was attempting to connect university to city like the idea of the group. It was a challenge to create, but I am glad that the guys at the university ended up liking it!