Tuesday, June 7, 2011

Knoxville Ice Bears 10th Anniversary Logo Development (Part 2)

I ended the last post with my initial five designs I sent to the Ice Bears. After we discussed them, we decided to go with a more circular logo, as it would work well as an ice logo and a jersey patch. I then took bits and pieces of my previous designs to make the ones below:

After I sent these, we decided to try a the next series of edits with the ribbon to the bottom and make it a little more flowly rather than highly stylized. Thus came these versions:

 After I sent these in they were extremely happy with where it was going...we just had one small change left to make. We took the bottom version from above and dropped a "10" in instead of the "X." And thus, you have your official 10th Anniversary Logo for the Knoxville Ice Bears:

It was a long process, but it all came to a very outstanding ending. I am definitely happy with the logo that came out of all the work and I can't wait to see it in use this season. I hope all you Ice Bears fans like it as well! I am glad to be in town to root for the team this season!

Sunday, June 5, 2011

Knoxville Ice Bears 10th Anniversary Logo Development (Part 1)

I thought I would take a moment and describe the lengthy and extremely fruitful process that went into making the Ice Bears 10th Anniversary logo. It was quite an extensive project with many edits along the way, but the end result was one of my favorite pieces I've made yet, and one the team was extremely happy with.

I started by thumb-nailing out several options for the logo based on the team's official logo and other 10th anniversary logos I'd seen. Here are those original ideas:

Out of these original 26 I then dwindled it down to four concepts I thought worked best to both harken back to the team's official logo as well as left room to be their own iconic brand. So I then went to sketching those out full-size:

It was then to the magic of Illustrator to turn these into finished concepts (along with a 5th one I developed while completing these):

I then sent these to the GM and Asst. GM of the Ice Bears. We had a conference call about them and decided to take bits and pieces of these designs to head towards a new approach. One that was more circular in nature, so it could work well as a center ice logo and as a jersey patch. That process will be documented in Part 2 of the Knoxville Ice Bears 10th Anniversary Logo Development.

The UTC Schedule Poster is Printed...

...and hanging in my office, right next to my Mayan stone calendar and the state flag of Ohio. I was so happy when I received a couple of these full-size posters in the mail this past Friday. It was one of the coolest projects I've ever worked on, and it is nice to have the finished piece hanging above where I work. I'm also glad there were so many positive reviews for it on the Mocs Facebook page, and thank you all for loving the poster so much. It took a lot of hard work and a lot of tweaking, but I believe this poster is one of the best works I've made and I am extremely happy with how it turned out.