It's Time for a #TNSTitleRun - Knoxville News Sentinel Ad
This past Monday, the Smokies clinched the Southern League North Division 2nd Half Championship. The team is now playoff bound and will be kicking off a series against the 1st Half Champion Birmingham Barons down in Alabama starting on Thursday, September 5th. Their first game back by the mountains will be on Saturday, September 7th, and we are heavily promoting that matchup. We were able to get an ad in the Knoxville News Sentinel to help us promote the matchup.
Having been in football mode while the team has been on their playoff push, the idea of the hats facing off, much like a helmet matchup graphic in football, popped into my head. I then went with a simple rundown of the possible playoff dates echoing a boxing tale-of-the-tape. Overall, I believe the ad turned out very well and I hope to see plenty of fans out supporting the Smokies on Saturday!