Tuesday, July 16, 2013

4th of July with the Tennessee Smokies

The 4th of July weekend was a busy one at Smokies Park, highlighted by back-to-back-to-back fireworks shows on the 4th, 5th and 6th. The team had an ad for each night in the Knoxville News Sentinel, and it was my task to create the trio for the weekend.

I wanted them all to have a similar look, thus the same bottom info line and background. I included Slugger on the fireworks ad for the 6th to breakup the player imagery that the viewer may have gotten used to by the third day.

My favorite of the three is the first ad that kicked them all off. I knew we wanted to come out with a bang (no pun intended), and I thought the angled text to match the angle of the baseball player worked well to achieve that effect.

As for during the games, I once again pulled out all the stops on our video board head shots for the team. I kept the same concept as the newspaper ads but translated them into a video board format. I really wanted to do something different when it came to the head shots, so I went with the over-sized number to act as anchor point for the eye to got between the stats and player picture. I  then chose for the name to wrap around the number halfway in a clockwise motion to help lead the viewer's eye to the player picture once they read the name.

These are probably my favorite head shots I've done this year, and I have few shown below for you to see (stats are not those of the players shown and are simply for aesthetic purposes):

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