Showdown in Tyndalltown Graphics

 Hattiesburg American Newspaper Ad

 Digital Billboard

Email Graphic #1/TV Graphic

 Facebook Cover

 Instagram

 Email Graphic #2

Southern Miss Website Graphic

This past Saturday the Southern Miss men's basketball team played its biggest game of the season (coming out on top!) and there were plenty of graphics created to make sure every fan knew the game was happening. As you can see from above, we covered just about all marketing bases from print to video to web. It was definitely a challenge to create something that both fit the style we had been using on our graphics throughout the season and yet stand out a little bit because of this game's importance. All the while, I had to make sure the design worked across the wide variety of size requirements.

In the end, I think it all turned out great, and it definitely helped that the team won to cap everything off!

Southern Miss Basketball Short

I'm back at the After Effects tutorials, this time working with some jittery text with a little stop motion feel. I saw this tutorial from Red Giant on how to create this effect and thought it had a really neat look. I decided to give it a shot and I think the resulting piece turned out very nice.

As I've been working a several items for Southern Miss basketball recently, I decided to do a little list of highlights of their past accomplishments. I found this effect worked very well when I overlapped each fact a little bit. That way, new text started falling into place as the final characters of the previous one fell out of frame. I reduced the frame rate in half to get the stop-motion feel, and then added a little camera shake and background opacity jitter to the whole piece to further the aesthetic. It is definitely a technique I am going to keep in my bag of tricks for video use down the road, as I think it works great as a text animation. I could see it being very useful in several types of projects. Thanks again for tuning in!

(Also, I would like to credit Hyde Producer/Composer from soundcloud.com, for the track in this video. It can be downloaded here.)

Southern Miss 2013-14 Men's Basketball Poster

A big shift in the style of my Southern Miss work came with this poster. As you probably notice, this poster is much lighter than my previous work, as the athletic department now shifts to using lighter backgrounds on most all of their work. One of the difficult things about the light background was making the yellow still a usable/noticeable color in the image. Do try and help achieve that, I mixed in some textures and drop shadows, as well some thin black strokes in places to make it pop. Once again, I was playing with the the picture vs. pictures foreground to background, and I again turned to a faded background to help make Coach Tyndall pop off the front of the poster. I was pretty pleased with the outcome, and you can definitely expect many more Southern Miss pieces to have a similar color scheme down the road.

A Couple Southern Miss Projects

I wanted to take a moment to post a couple projects I've worked on for Southern Miss Athletics over the past few weeks. The one above is for the digital information kiosk at the Hattiesburg Train depot. It's always fun to work on digital signage because of it's ease of final output as opposed to large format printed signage. I liked this one especially because I was able to work in my secondary tagline of "16 Sports. 1 Mission" that came from the overall #RiseToTheTop campaign of the athletic program this year.

The Rise campaign transferred well to this print ad for Southern Miss men's basketball season tickets. The men's team looks to be the flagship team of the program this season, having fallen just one win short of a trip to New York City for the NIT semifinals. Expectations are high and I wanted to reiterate that by tweaking the main tagline to become "Continuing the Rise" as this team is on the upswing.

Bringing Infographics to Southern Miss

This project was a design first for me: my first infographic. Southern Miss basketball has broken/tied a plethora of records this season and wanted a cool way to show their fans just how strong the program has been. That's where I came in and created this little doodad. For my first go around with one of these, I was very pleased with the outcome, as well with the overall solid response it received on USM's Facebook and Twitter feeds.

I wanted the team and individual records to relate in some way, so I used the same basketball graphic between the two sections. Changing up its use and color scheme between the two helped to delineate the two sections along with the horizontal vs. vertical layout. It was an awesome, challenging experience to put this piece together, and I am sure there will be more on down the road!