Sunday, November 21, 2010

Early Promo Package Mock-Up

Here are some photos of some early mock-ups for my illustrator promo mailer. I was looking up ways to fold an earlier design I'd come up with when I stumbled upon this folding technique which I don't remember the name of at the moment. I saw it and realized it worked well with my Ice Bears mountain illustration, so I basically got to morph one of my illustrations into a folded piece of art work/card holder.
As you can see from this shot the 2 mountains in the front are actually printed on the other side and folded over to create a pocket for my response card and other images. The colors on my postcard design are nowhere near correct, and I think I am going to change the color scheme of the mountain image to match the color of the response card (which I so brilliantly printed the reverse side upside down on my mockup).


  1. Thank you sir! I thought it was a nifty idea and am rolling with it.